6 Ways to Expand Your Automotive Service Business

Customers have a lot of faith in the industry, as any shop owner, mechanic, or service adviser who has been in the company for a long time understands. Unfortunately, many individuals, particularly women and younger drivers, are afraid of technicians.

They are afraid of being taken to the cleaners and ripped off. It stinks, but stores need to climb over this barrier that a few rotten apples have created.

They are concerned about substandard or unneeded work being done on their car if they are not concerned about being overcharged. Because many individuals do not understand how automobiles function, it is simple for businesses to do hasty repairs.

The more excellent mechanics, and especially shop owners, understand the psychology of their consumer base, the more likely they are to keep a large number of customers. When you keep more and more customers, you’ll build a client base that is more inclined to spend more money on service and return to your shop when they need assistance with their

Here are 6 Ways to Expand Your Automotive Service Business

1. The significance of excellent customer service

Did you know that the typical person would spend up to 17% more on service with a company if they are satisfied with their service? On the other side, 33% of people say they will never do business with a firm that provides terrible customer service again. Half of all customers have canceled a planned purchase due to bad service.

People have learned to demand high-quality customer service, thus stores must now go above and beyond for each and every consumer that walks through the service door.

Loyal clients help more than just the vehicle repair sector. 61% of brand-loyal customers will go out of their way to purchase from a certain company.

For these reasons, your company must have a client retention plan in order to attract real, brand-loyal consumers.

2. Show your appreciation to your consumers.

Surprisingly, many organizations are unaware of the 80/20 rule. It is the idea that 80% of a company’s sales originate from 20% of its clients. This 20% of consumers are your brand’s loyal clients, for whom all businesses compete.

Along with providing excellent customer service, there is another technique to turn more customers into brand loyalists. Thanking your consumers for their patronage is an easy method to do this. A simple thank you goes a long way toward ensuring that clients remember you. It also shows your consumer how much you appreciate their business.

3. Tech is sweeping the sector.

What is the first thing you can do to ensure that your consumer has a positive shopping experience? Throw aside the pen and paper right now!  With digital vehicle inspections, technicians may shoot images and videos that clearly explain why repairs are required.

You will no longer have to be on the defense or deal with obstinate consumers. When a customer receives white glove treatment and recommended services are described in a way that they comprehend, it may do wonders for the shop’s reputation.

We’ve actually had firms that utilize our software bring in generations of the same family for this service. People just want straightforward service explanations.

4. Get Involved

Many customers check in on a company’s social media pages before going to the store. Take pictures with pleased customers, upload pictures of the amazing automobiles you work on, or post pictures of what it’s like at work on any given day. “Stories” is a fantastic new tool that is gaining popularity by the day.

Whether on Facebook, Instagram, or Snapchat, it’s an excellent way to keep your followers up to date on what’s going on in your life or to communicate any news in a few seconds or less. It’s a great approach to humanize your business while also providing customers with an inside view into your shop’s day.

5. Newsletters and Content Development

Another strategy to keep your consumers engaged is to provide them with genuine value at no cost. You may accomplish this by launching a monthly email newsletter! Nobody likes dull marketing emails crammed with phrases like “THE LATEST, GREATEST SPECIAL OFFER.”

Use your imagination!  Fill it with auto-care advice, blogs, videos, and so on. For example, you might add a blog post about “how to plan the perfect summer road trip” in your email. Creating content and providing it to your client list for free establishes your store as a thought leader. When you become a thought leader, you become a go-to source for industry information.

6. Word-of-mouth marketing

The majority of individuals learn about their favorite car repair company through word of mouth. Because it is the most successful kind of advertising, it is critical for businesses to have a solid strategy in place.  We discovered, after some research, that 75% of brand-devoted consumers promote their favorite businesses to their friends and family without being asked.

It’s a fascinating look at how individuals communicate their experiences. People like assisting others they care about in locating high-quality services. These suggestions are also quite effective. According to Hubspot, more than 81% of consumers trust a reference from a friend or family member.