Threads Enhances User Experience with Highlighted Trending Topics

Threads has introduced a new feature to simplify the exploration of trending topics on its platform. Adam Mosseri, the head of Instagram, announced that U.S. users will now see a label indicating relevant trending topics above posts.

This label is interactive, allowing users to tap on it to view more posts related to that specific topic. The resulting window features “Top” and “Recent” tabs for filtering posts.

Mosseri shared on Threads, “Hoping this makes it easier to find posts and follow conversations that are relevant to your interests.”

Expanded Testing and New Features

Threads began testing trending topics in the U.S. back in March and rolled out the feature to all U.S. users by April. This addition is part of the platform’s ongoing efforts to help users discover content that aligns with their interests.

In May, Threads introduced a multi-feed experience on its desktop interface, reminiscent of TweetDeck, to further aid content discovery. The platform is also testing a similar multi-feed experience with a select group of iOS users.

A Threads spokesperson noted that the company is always exploring new ways to enhance the user experience. The multi-feed test is designed to provide users with more options to customize their feed and follow topics relevant to their interests.

With these updates, Threads continues to improve its platform, making it easier for users to stay engaged with the topics they care about most.