Apple Unveils Enhanced Business Tools for Unified Brand Presence

Apple has announced significant updates to Apple Business Connect, its free service enabling businesses to manage their presence across Apple’s 1.5 billion devices. The expanded tools allow businesses to integrate their branding into Mail, Tap to Pay, and the Phone app, enhancing customer engagement and trust.

Key Enhancements

1. Branded Mail: Customize email appearance in Apple’s Mail app with logos and headers.

2. Tap to Pay: Display business icons and customizable names during payment processing.

3. Phone App Integration: Identify calls with business names, logos, and departments (coming 2024).

4. Expanded Accessibility: All businesses, including online and service-based, can now establish profiles.

Streamlined Management

The revamped Business Connect dashboard offers:

1. Contextually aware topics and tips

2. Simplified brand information management

3. Multi-email and branded domain support

Benefits for Businesses

1. Increased Visibility: Reach customers across Apple apps

2. Improved Trust: Verified business information and branding

3. Enhanced Engagement: Customizable place cards and action buttons

4. Actionable Insights: Track customer interactions and behavior

Quote from David Dorn, Apple’s Senior Director

“We’re excited to empower all businesses to present accurate information to Apple users. With today’s updates, we’re helping businesses reach customers, build trust, and grow.”

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