Bending Spoons Acquires Brightcove in $233M Deal, Expands into Enterprise SaaS Market

In a significant move, Italian technology company Bending Spoons has announced the acquisition of Brightcove, a leading cloud-based video platform, in an all-cash deal valued at $233 million. The transaction, which is subject to regulatory and shareholder approvals, is expected to close in the first half of 2025.

Brightcove, founded in 2004, provides a comprehensive suite of tools and services for creating, hosting, streaming, marketing, and monetizing video content. The company’s clients include prominent brands such as Marriott Hotels, Ford, and Johnson & Johnson.

The acquisition marks Bending Spoons’ entry into the enterprise SaaS market and represents its first-ever acquisition of a publicly traded company. According to Bending Spoons’ co-founder and CEO, Luca Ferrari, “Brightcove is a respected name in the streaming technology space… We’re excited about building on the strong work of the current team and ensuring Brightcove thrives for many years to come.”

The deal comes at a time when Brightcove has been facing challenges, including a decline in revenue and widening net losses. However, with Bending Spoons’ acquisition, the company is poised for a new chapter of growth and development.

As the digital landscape continues to evolve, the demand for innovative video solutions is on the rise. With Brightcove’s expertise and Bending Spoons’ resources, the combined entity is well-positioned to capitalize on this trend and deliver cutting-edge video technologies to businesses around the world.