Empowering Women: Peanut Launches Pregnancy Tracking Tool
Peanut, a leading social network for women, has taken a significant leap forward in supporting women’s health and wellness with the launch of Peanut Track, a personalized pregnancy tracking tool. This innovative feature leverages seven years of data and AI technology to provide anticipatory guidance tailored to each stage of pregnancy.
A Community-Driven Approach
Founded in 2017, Peanut has established itself as a trusted online community connecting women throughout various life stages, from puberty to menopause. With Peanut Track, the platform expands its offerings beyond community engagement to provide utility-driven support for women during pregnancy.
Personalized Guidance
Peanut Track offers expert-backed content, written by gynecologists, to help women understand what to expect during each stage of pregnancy. The tool also provides traditional metrics, such as fetal development and symptom tracking. Moreover, users can connect with others at the same stage of pregnancy, fostering a sense of community and support.
User-Driven Development
The feature was developed in response to user feedback, demonstrating Peanut’s commitment to listening to its community. CEO and founder Michelle Kennedy emphasized the importance of serving users’ needs, stating, “We’re not just about community; we’re about providing relevant information when women need it most.”
Expanding Horizons
Peanut plans to build upon this success with the upcoming launch of Peanut Grow, a tool designed to help women navigate the early stages of motherhood. This feature will enable tracking of developmental milestones and provide support for new mothers, addressing critical aspects of postpartum care, such as mental health and loneliness.
Investing in Women’s Health
Peanut has secured $32 million in funding to date, achieving profitability with its latest $10 million funding round in August 2022. This financial backing enables the company to continue developing innovative solutions for women’s health and wellness.
