Instagram Unveils AI-Powered Video Editing Tools, Revolutionizing Content Creation

Instagram, a leading social media platform, is set to revolutionize content creation with the introduction of AI-powered video editing tools. In a recent video shared by Instagram head Adam Mosseri, the platform teased its upcoming generative AI features that will enable creators to “change nearly any aspect” of their videos using text prompts.

Powered by Meta’s Movie Gen AI Model

The editing tools will be powered by Meta’s Movie Gen AI model, which was unveiled in October. This model allows users to create videos and sounds, and edit existing videos using simple text inputs. While the model was initially not intended for public use, Instagram’s announcement reveals that it will be leveraged to provide creators with more AI editing tools for their videos.

Game-Changing Editing Capabilities

The AI editing features teased by Mosseri include the ability to change outfits, alter background environments, add jewelry, and modify overall appearance. The video preview showcases seamless and impressive editing capabilities, including Mosseri’s background changing to a snowy atmosphere and transforming into a puppet-like, animated version of himself.

Expanding Creative Possibilities for Instagram Creators

The introduction of AI-powered video editing tools on Instagram is set to expand creative possibilities for creators on the platform. With these tools, creators will be able to realize their ideas and bring their content to life in new and innovative ways.

Competing in the AI-Powered Video Editing Space

Instagram’s announcement comes amidst growing competition in the AI-powered video editing space. OpenAI’s Sora and Adobe’s Firefly video generator have recently been unveiled, offering similar AI-powered video editing capabilities.