Perplexity Expands Publisher Program, Adds New Partners

Perplexity, the AI-powered search engine, has announced the expansion of its publisher program, welcoming 15 new partners, including the LA Times, Adweek, and Mexico News Daily. This move aims to strengthen Perplexity’s relationships with news organizations and provide a new revenue stream for publishers.

Under the program, publishers will share in revenue generated by ads on Perplexity and receive metrics to track their content’s performance. However, to participate, publishers must agree not to withdraw their content from the platform.

“We recognize the importance of news organizations in providing factual and valuable information,” said Jessica Chan, head of publisher partnerships at Perplexity. “We’re excited to welcome these new publishers to our program and look forward to working together to provide high-quality content to our users.”

The expansion of Perplexity’s publisher program comes as the company faces scrutiny over its content-gathering tactics and data usage practices. Some publishers, including The New York Times and Dow Jones, have raised concerns about Perplexity’s use of their content without permission.

Perplexity has maintained that its platform provides a valuable service to users by summarizing and synthesizing content from around the web. However, the company’s approach to content usage and revenue sharing has sparked debate among publishers and industry experts.

As Perplexity continues to expand its publisher program, it remains to be seen how the company will address concerns around content usage and revenue sharing. One thing is clear, however: Perplexity’s AI-powered search engine is poised to play a major role in shaping the future of online content discovery.