Pinterest Unveils Generative AI Tools for Advertisers: Revolutionizing Product Imagery

In a significant move to enhance its advertising capabilities, Pinterest has introduced cutting-edge generative AI tools for product imagery. Unveiled at the Pinterest Presents advertiser event, these innovative features empower advertisers to transform plain backgrounds into captivating lifestyle imagery.

Unlocking Visual Storytelling with AI

Pinterest’s Performance+ suite now includes automation and AI-driven capabilities, allowing advertisers to:

1. Turn blank backgrounds into engaging lifestyle scenes

2. Enhance Pinterest Product Pins for increased clicks

3. Streamline campaign creation with 50% less input required

Real-World Success Stories

Walgreens, an early adopter of Pinterest’s genAI technology, witnessed remarkable results:

– 55% higher clickthrough rate

– 13% lower cost-per-click

Optimizing Ad Performance

Pinterest Performance+ bidding now enables advertisers to optimize for highest value, rather than just clicks or conversions. This update, combined with AI-driven features, has yielded impressive results in early tests:

– 64% decrease in cost per action

– 30% increase in conversion rates

– 1.8x return on ad spend

Expanded Advertising Capabilities

Pinterest has also introduced:

1. Promotions: Exclusive tools offering discounts to users (available upon request in select countries)

2. Personalized Promotions and Deals: AI-driven ads modules surfacing sales and discounts

3. Global Access: Performance+ campaigns now available for Consideration, Conversions, or Catalog Sales objectives

What This Means for Advertisers

Pinterest’s generative AI tools offer a competitive edge in visual storytelling, enabling advertisers to:

– Create engaging product imagery

– Boost campaign efficiency

– Drive conversions and sales

Stay Ahead of the Curve

As the advertising landscape evolves, Pinterest’s innovative solutions empower businesses to thrive. Leverage these cutting-edge tools to elevate your brand’s visual narrative and drive success on Pinterest.