Amazon Weighs Spin-Off of Amazon Pay in India

E-commerce giant Amazon is exploring the possibility of spinning off its payments service, Amazon Pay, into a standalone app in India.

This strategic move aims to enhance the visibility and usage of Amazon Pay, which currently operates within the company’s main e-commerce app.

While Amazon has been considering this option for approximately a year, sources familiar with the matter indicate that the company is actively pursuing the plan and has engaged with the National Payments Corporation of India (NPCI) for approval.

Executives within Amazon believe that a dedicated Amazon Pay app could garner greater attention and recognition in the competitive Indian market. By separating payments from the broader e-commerce platform, Amazon aims to provide users with a more focused and streamlined experience.

While Amazon has not confirmed the decision, the company’s exploration of this move aligns with its efforts to expand its fintech offerings in India. The country’s burgeoning digital payments landscape presents significant opportunities for growth and innovation.