Introducing Doly: Revolutionizing 3D Product Videos with iPhone Technology

French startup AniML has launched Doly, a groundbreaking 3D capture app that simplifies the process of generating professional-looking product videos.

With Doly, users can create stunning 3D models and videos using just their iPhone, making it an ideal solution for e-commerce businesses, online marketplaces, and social media advertisers.

The app’s innovative technology allows users to capture 3D models by simply pointing their phone camera at the product and moving around it. Behind the scenes, the app utilizes a cutting-edge reconstruction pipeline called Gaussian splatting to transform the captured images into a realistic 3D model.

This technology, inspired by research from Facebook and Google, leverages machine learning to estimate a 3D point cloud from 2D images.

AniML’s co-founder and CEO, Rémi Rousseau, explained that their goal was to make 3D capture accessible to everyone, starting with an iPhone app. “We focused on finding a use case that could grab users from day one, and e-commerce companies were the obvious choice,” he said.

With Doly, users can browse a template library to choose a 3D scene for their object, ranging from simple rotations to more dramatic marketing stagings. Once satisfied with the result, they can purchase and download the video for use elsewhere.

AniML’s team boasts an impressive track record, with Rousseau previously founding two VR companies, including Mimesys, which was acquired by Magic Leap in 2019. The startup has raised $2 million in funding, led by Adjacent, with participation from notable investors such as Kima Ventures, Julien Chaumond, and Alban Denoyel.

Doly’s innovative technology and user-friendly interface have the potential to transform the e-commerce industry, enabling businesses to create compelling product visuals without the need for professional video recording studios.

As the demand for engaging product content continues to grow, Doly is poised to revolutionize the way businesses showcase their products online.