Nigerian Content Creators to Earn Big on Facebook and Instagram

In a groundbreaking development poised to revolutionize the digital landscape in Nigeria, Meta, the parent company of social media giants Instagram and Facebook, has announced plans to introduce a new feature on its platforms in June 2024.

This innovative feature is designed to empower Nigerian content creators to monetize their work and generate income through the widely popular social media apps, marking a significant milestone in the country’s digital economy.

The announcement was made by Nick Clegg, Meta’s President of Global Affairs, following a high-profile meeting with President Tinubu at the presidential villa. Clegg expressed heartfelt gratitude to President Tinubu for his instrumental role in facilitating an executive order crucial to the establishment of Meta-backed deep-sea cable infrastructure in Nigeria. This ambitious infrastructure project, slated to come online in the first quarter of 2025, promises unparalleled capacity, surpassing all existing subsea cables and holding immense economic potential for the African continent. Clegg projected that this cutting-edge venture could drive up to $37 billion in increased economic activity across Africa within the next two to three years.

Speaking passionately about Meta’s commitment to Nigeria, Clegg affirmed the company’s dedication to fostering strategic partnerships and driving mutual growth. He revealed that Meta will roll out a feature on the Instagram app in June 2024, enabling Nigerian creators to monetize their content and build sustainable livelihoods within the platform. This move is not only poised to transform the lives of creatives in Nigeria but also underscores Meta’s unwavering commitment to empowering communities and driving economic inclusivity through digital innovation.

Dr. ‘Bosun Tijani, Nigeria’s Minister of Communications, Innovation, and Digital Economy, echoed the significance of Meta’s platforms in the country and stressed the critical importance of collaborative efforts to propel growth in the digital economy sector. Emphasizing the necessity for continued engagement and partnership, Dr. Tijani underscored the need to create opportunities that enable Nigerians to partake in and benefit from global prosperity.

As the digital landscape in Nigeria continues to evolve, Meta’s forward-looking initiative holds immense promise for Nigerian content creators, offering them a unique avenue to showcase their talents and earn a sustainable income through social media platforms. This strategic move not only heralds a new era of economic empowerment and digital entrepreneurship in Nigeria but also underscores Meta’s pivotal role in driving innovation and fostering inclusive growth across the region.