Why Oppo Phones are Dominating the Market Space

Nowadays, the world of electronic gadgets is vast, and competition is fierce. Few companies, such as Apple and Samsung, dominate the worldwide market, but a new generation of Chinese brands is on the rise. Oppo is a prime example of a business that has had very rapid growth in recent years, dominating the market with its reasonably priced cell phones and much more.

Oppo is a Chinese telecommunications firm that was created in 2004 and is situated in Dongguan (Guangdong Province). The company is a part of the BBK Electronics organization, which is one of China’s largest makers of technology items. This corporation was created in 1995 by entrepreneur Duan Yongping and owns other well-known smartphone brands including Oneplus and Vivo.

Oppo has demonstrated to the Chinese market in recent years that it has no need to envy the world’s largest phone makers. Indeed, the brand held an 18% market share in Q2 2022, trailing just Vivo and Honor. However, the global picture is slightly different, with Apple and Samsung continuing to dominate the market.

Oppo Bets on Fitness and Augmented Reality in addition to Smartphones

Although Oppo primarily sells smartphones, with 25.8 million devices sold globally in Q3 2022, the company’s marketing plan also includes other items to which consumers are being drawn. To begin with, smartwatches make up a significant portion of China’s total electronics industry, with 39.6 million devices sold in the country by 2021. Oppo introduced its first fitness tracker “The Oppo Band” in 2020, which was also sold in the UK and saw a 467% increase in Q4 2020.

“Augmented reality” is another area in which the firm specializes. The company debuted the “air glasses 2” during “Oppo inno day 2022.” These glasses, unlike “virtual reality,” do not employ a computer-created 3D environment, but rather blend digital aspects into the physical world. They offer real-time translation, a quick speech-to-text converter, and data collecting, boosting the buying experience of their customers.

Oppo’s major consumers are in India and Southeast Asia.

Oppo now operates in over 60 countries. The Chinese phone brand has exercised significant dominance, particularly in India, retaining 71% of the whole Indian telephone market in 2021. Oppo was the fifth-largest brand by shipping volume, accounting for more than 10% of the market in the same year.

Despite having a significant impact on the Indian market, Oppo has the most significant influence in Southeast Asia. Indeed, the brand has the largest market share in Timor-Leste, accounting for 31.5% of the market. Cambodia and Indonesia are in second and third position, respectively, with roughly 20% market share in each country.

Oppo’s impact in the phone market has also spread to the Western world, particularly the United Kingdom, where brand recognition is growing. Strategy Analytics ran a study in April 2022 in which 1,000 participants aged 18 to 34 years old gave their thoughts on the new wave of Chinese phones in the English market. Despite the fact that the majority of those polled thought that Apple and Samsung are the indisputable leaders of the business, half of them feel Oppo is fast gaining popularity. Oppo’s goods are also increasing in Europe, where the company’s proportion of units shipped increased from 3% in 2019 to 7% in 2021, nearly doubling its market share.

Oppo’s Marketing Strategy and Global Collaborations

Oppo’s key tactic for piquing consumers’ interest was “Oppo in no day,” which was first conducted in 2019. It is an annual event hosted by the brand to announce its most creative items, such as the “air glasses 2” presented in 2022, and to discuss the previous year’s aims. In addition to this event, Oppo introduced the “Oppo Research Institute Innovation Accelerator,” which provides an opportunity for smaller businesses and entrepreneurs to be recognized and promoted. In 2022, 536 participants from 39 countries submitted their ideas, and the top 10 teams got a reward of $46,000 USD, as well as technological help and worldwide publicity. Oppo founded this institute.

Oppo’s marketing approach is also attempting to reach out to a younger demographic. In 2021, the brand capitalized on the younger generation’s passion for manga and anime by releasing the Oppo Reno 6+ in partnership with the Japanese anime “Detective Conan.” The limited edition was released on Valentine’s Day and received 600 million views on Weibo, garnering great feedback from the community of young anime enthusiasts.

In conclusion, Oppo is a BBK group firm that has seen substantial growth in recent years, placing fourth among the biggest worldwide smartphone exporters.