Spotify Enhances Podcast Capabilities with Expanded Video Upload Features
Spotify has announced a significant upgrade to its podcast features, allowing all podcasters to upload videos directly to the platform.
This development marks a notable expansion of Spotify’s video podcast capabilities, which previously required creators to be hosted on Spotify for Podcasters or partner with a hosting company.
The new feature enables creators to upload videos using their preferred podcast hosting service, streamlining the process and increasing accessibility. To utilize this feature, creators can navigate to the Spotify for Podcasters portal, locate the audio-only version of a podcast episode, and add a video version by clicking the three dots on the right.
This enhancement is the latest in Spotify’s efforts to enrich its video podcast experience. The platform has experienced remarkable growth in video podcasts, with over 250,000 shows now available, representing a significant increase from 100,000 in 2023.
This surge in video content has been accompanied by a 40% year-over-year increase in monthly active users engaging with video podcasts, with over 170 million global users enjoying video podcasts on Spotify.
According to Maya Prohovnik, Spotify’s Vice President of Podcast Product, “Video is becoming an integral part of the global Spotify experience.” The platform’s investment in video content is evident, with features like “Miniplayer” allowing Premium subscribers to watch videos in a smaller desktop window.
Additionally, Spotify has introduced music videos in select countries and is testing a video education offering in the U.K.
The expansion of video podcasts on Spotify reflects the growing demand for video content across various categories. As the platform continues to evolve, it is clear that video will play an increasingly important role in shaping the Spotify experience for creators and listeners alike.
Key Statistics:
- Over 250,000 video podcasts now available on Spotify
- 40% year-over-year increase in monthly active users engaging with video podcasts
- Over 170 million global users enjoying video podcasts on Spotify
- 70% growth in podcasters publishing videos on the platform over the past year
By expanding video upload capabilities and investing in video content, Spotify is poised to further solidify its position as a leading platform for podcast creators and listeners.
